NAYA

A 100% eco-responsible chain

The Naya concept

NAYA is a new organic product that has been entirely eco-designed, from its raw materials to its manufacturing processes: it features an ecological design, 100% recycled and recyclable glass and PET, Bagasse paper (extracted from sugar-cane residues), inks extracted from plant sources and an organic-certified skincare cream. The entire project is certified by Ecocert.

Certification ECOCERT du produit

logo ecocert

Ecological materials

JAR
SGD

(100% recycled glass – 100% recycled household glass) decorated using organic inks and pigments (energy saving)

Soin eco concu Naya
FORMULA

ORGANIC-CERTIFIED and eco-certified skincare made with ingredients of a natural and organic origin: linden water, kendi oil, shea butter, blue flax.

LID

R’PET (100% recycled PET from bottle collection)

BOX

Cardboard made from 90% sugar cane residue (Bagasse) and 10% linen and hemp
– printed using organic plant-based inks, varnished using water-based materials
=> features a single-piece folded box (no insert or glue), notice printed on the inside of the box (paper saving)

DESIGN

The Extrême Paris design agency thought long and hard about the name, volume, visual identity and creative concept surrounding the product, in order to combine the cosmetic’s technical and natural identities

Avantages :

Verre Infini :

Impact écologique réduit à son minimum : économie de matières premières (sable), recyclage de verre ménager, diminution de 15% de la consommation d’énergie et du rejet de CO2 lors de sa production par rapport à un verre ordinaire.

Le Bagasse :

Support sans arbre qui permet de réutiliser des rejets (canne à sucre) 30% des encres utilisées pour l’impression de l’étui NAYA sont à base végétale alors qu’aujourd’hui la composition des encres est chimique.

R’PET :

Le R’PET n’utilise pas de ressources fossiles supplémentaires, mais est issu du recyclage de matières déjà mises en œuvre lors de la fabrication des bouteilles en PET. Il permet au plastique d’effectuer un nouveau cycle de vie. Le transformation du R’PET ne nécessite pas de consommation d’énergie et d’additifs supplémentaires.

Formule certifiée Bio par Ecocert :

Produit naturel :

  • contient 95% de matières naturelles 11,95% des ingrédients sont certifiés biologiques (10% minimum pour le label BIO Ecocert)
  • Pas de dérivé pétrolifère comme la paraffine
  • Pas de produit issu de la chimie des silicones comme l’huile de vaseline
  • Pas de parabène
  • Les matières végétales sont issues de sols sans engrais chimique dans le respect de l’environnement
  • Emulsionnant d’origine végétale, naturelle
  • Gélifiant provenant de la gomme d’origine cellulosique alors que les crèmes classiques utilisent des gélifiants d’origine synthétique Parfum agréé Ecocert
  • Moins de 5% de la formule sont issus de la chimie de synthèse pour répondre au référentiel Ecocert.

Advantages :

Verre Infini (Infinite Glass):

The environmental impact of this glass has been reduced to a minimum: raw materials (sand) are reduced, household glass is recycled, and energy consumption and CO2 emissions are cut by 15% during production in comparison with ordinary glass.

Bagasse:

This tree-less material reuses sugar-cane waste 30% of the inks used to print NAYA boxes are plant-based, whereas chemical inks are predominant today

R’PET:

R’PET uses no additional fossil fuels and is made from recycled materials that have already been used to manufacture PET bottles. This gives plastic a new lease of life. R’PET transformation requires no additional energy consumption or additives.

Formula certified organic by Ecocert:

Natural product:

  • Contains 95% natural materials, 11.95% of the ingredients are certified as organic (10% minimum to be granted Ecocert’s ORGANIC label)
  • No petroleum derivatives, such as paraffin
  • No silicone products, such as liquid paraffin
  • No parabens
  • The environmentally friendly plant materials are grown in soil that is not subjected to chemical fertilisers
  • Natural, plant-based emulsifier
  • Gelling agent made from cellulose gum, whereas classic creams feature synthetic gelling agents
  • Fragrance approved by Ecocert
  • Less than 5% of the formula contains synthetic chemicals; it thus meets with Ecocert specifications